He's sat on the other side of the table.

Dean York founded iFarm Ag Group in Saskatoon after working the crop-input side of western Canadian agriculture, as Regional Manager, Canada for Sharda Cropchem and as a senior territory manager and account executive with Farmers Business Network.

He knows how generics get to market and how the price moves on the way to your yard. Now he uses that for the farmer.

iFarm Ag has one purpose: to be farmer focused. The best value in products, services and knowledge that family farms need to make money. Sometimes that's a tote of glyphosate. Often it's a straight answer.